Finnair’s expansion between Asia and Europe has created a need to serve passengers in a wider range of languages in different market places.
Finnair passengers can now also book their flights via the internet on the company’s Norwegian-, Danish- and Polish-language websites.
With the addition of the latest languages, we can serve half of the world’s global customers in their own language. Our range of languages now covers an estimated 3.3 billion people, says Finnair’s Mikko Tuomainen, who is responsible for internet sales.
The Internet has become an increasingly important channel for flight ticket sales.
“At this time, Finnair sells a fifth of its tickets on the internet,” says head of Finnair Global Sales, Petri Schaaf. “Last year the proportion of tickets sold on the internet increased by 20 percent. Our estimate is that we will sell a third of our flight tickets on the internet by 2010.”
Finnair is one of the few airlines that has been deemed by the European Union to have fully met all requirements concerning passenger rights on its Internet websites. Finnair supports the EU’s efforts to clarify the ground rules within this sector.
Finnair offers an internet booking service in a total of 14 languages, namely Finnish, Swedish, English, Spanish, Italian, Japanese, Chinese, Korean, French, German, Russian, Norwegian, Danish and Polish.
Finnair Plc
Communications
1.10.2009
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